#30

#29

#28

#27

#26

#25

While shopping, I passed through the wine aisle and the design of this label caught my attention. The font seems to be a Humanist Sans, the deep meeting of the stroke lines of the "M" meeting at the baseline. I really like the choice of coloring used for the logo, as well as the silver and black for the background and fonts. The design is simple but still gets the viewers attention. I believe that it is successful.

#24

I received this book as a birthday gift over the summer. I really like the font they chose for the cover (the cover illustration is fantastic too). "WONDERBOOK" is in a grotesque sans font. The "R" has a curved leg and the letters have a moderate vertical contrast. The sound structure feel of the font goes well with the more organic background and kind of serves as a foundation point for the composition. I believe this one works very well and that the font is successful.

#23

This cute sign was stationed at the eating center at the Ringling Museum. The playful font goes well with the circus theme, but can be difficult to read from afar. The different use of colors here is okay for the circus theme, but would likely not work outside, say at a random store downtown. The font is very stylized, but its origins stem from an Inscribed/Engraved font. The lettering looks like something that could have either been chiseled from stone or engraved on a hard surface. The kerning was done well on this and even with multiple colors it blends well with the playful composition.

#22

  

I really like the fonts used for the movie poster "The Greatest Show on Earth". The directors name is a script font, seeming like handlettering with the letters slanted, and the main title is a Inscribed/Engraved serif. The stem base of the "R" has a flared stroke. The strokes are very thick and derived from a pen or brush stroke look. The fonts chosen work well for the circus headline theme. However, the artist did not kern the letters well and it looks like the "E" and the "A" are overlapping/connected twice.

#21

The Ringling Museum has been one of the best  exhibits I have visited. While walking by the displays, most of them had a plaque similar to this displayed. The font seems to be a Grotesque Sans. The uppercase "R" has a curved leg, while the "G" has a spur and has a fairly closed aperture. The forms are relatively static in appearance. The use of color, placement, spacing, and kerning has been done well here. I find this composition to be very successful.

#20

On our way down to campus, my family and I stopped off at a peach farm in Georgia. I really like the design of their label. The orange color to represent a peach and the having two leaves grow off the "e" is clever. The main title of the font, "Lane", as well as "Medium" and "Peach Salsa" appear to be a Rational serif. The vertical strokes, such as the "L", have a thick vertical stem while the stroke contrast of the horizontal lines are much thinner. The "a" also has a ball terminal. I believe the font is very successful and the artist used correct kerning. My only complaint is the spacing between the website and "medium". I think they could have put the website at the bottom of the label.

#19

Cereal brand names always seem to have interesting fonts on them. The Kellogg's logo is a script font, the letters resembling that of handwritting, the letters slanted in the script. The Rocky Mountain Chocolate Factory font appears to be a Neo-Grotesque Sans. It has little stroke contrast and the apertures are quite closed. The "O" is notably squished in appearance, all the letters seeming to be stretched. I think the font works well, however, the "C" and the "T" are too close together, showing that the artist did not kern the fonts carefully.

#18

The Pandini's font has always bothered me, but it wasn't until my roommate and I sat down and actually examined it that we discovered just how bad it was. By our count, there are 8 different fonts used, not including the logo for Sodexo. Almost each and every letter on here is a different font, with the exception of the 2 n's. The "p" has been edited and stylized; the "a" appears to be a rational serif, with its ball terminal and varying stroke contrasts; the "d" and the "n's" are geometric sans, seeming static and square in shape, but the n's bear more weight and are possibly bolded; the first "i" is a script italisized; the second "i" is also possibly a geometric font, however, it is larger in height than the "n's" and therefore eluded to being a different font in comparision; and lastly, the "s" has been squished and manipulated. Because of the switch in fonts and sizes, spacing between the letters is not even, notably by the n, d, and italisized i. Also the P has a dip at the top of the letter form. Overall, I feel like the person who created this logo had little to no design training when they made this.

#17

On a day out with roommates, this was one of the signs we spotted while exploring downtown Venice. I rather like the fonts they picked. It's simple and the important part is legible, and the two fonts seem to compliment each other. The larger text appears to be a traditional serif, seeming a bit calligraphic with bracketed serifs and bulbous terminals, and the smaller font is a script font, seeming more "hand-written" in style. However, it doesn't really "show" what the product they're advertising is. The shell is lovely and ties in with the font theme (the spiral of the shell goes with the script font), but doesn't really say "photography" to me. Perhaps if they had picked another image to correspond with it I may understand it better.

#16

While walking around downtown Venice with my roommates, I spotted this sign under one of the canopies we passed under. "THE TABLETOP" appears to be a type of script font, rather hand-written appearing, but not to the point where it can't be legible. The bottom, bolder text is likely a geometric sans, very static and clinical looking. The sign itself is very simple with its colors and fonts chosen, but it feels to blah in my opinion. It doesn't really excite me or draw me to their store.

#15

This cute little shop I spotted while walking downtown Venice with my roommates. The playful, colorful font caught my attention so I went to check it out. It's a rather stylized font, but its origins seem to be Inscribed/Engraved fonts. They have a low stroke contrast and have wedge-shaped serifs. The terminals are also flared. The font is very cute, playful, and still legible. I believe it works alright for this.

#14

Campbell's font is a classic example of script font. It seems hand-written and although not legible from far away, it is still readable up close. Being a classic also helps in identifying the product immediately. The other font appears to be a type of script font, but much for legible and almost geometric looking. Both fonts are flow like and compliment one another nicely and make for a successful composition.

#13

What stuck out to me on the Fiber One Box was the use of multiple fonts. The O in "one" overlaps at the corner of the "i" and "b" of Fiber, also indicating the small space between the words and then the larger gap between "one" and "protein". The font of "Fiber" is believed to be a Neo-Humanist Sans, with the large x-height, open apertures, and lack of stroke contrast. The "One" font is possibly a contemporary serif with the low stroke contrast and open apertures, but is likely a bit stylized as well, especially on the O. And "protein" is a script font, seemingly hand-written with the connecting t,e, i, and n. I believe they could have made this a bit better and maybe stuck with two fonts instead of multiple and worked on proximity.

#12

I got this cup my freshmen year and found it recently while unpacking my things. This cup is really cool with all the different greetings on it and the use of one font (with the exception of character greetings) make it rather organized. The main font used is a geometric sans, the shapes either circular or square, and have minimal contrasts. The only complaint I have is that some of the words are upside-down. If the slanted fonts all slanted the same way and they weren't overturned, I think the cup would have been a bit more successful.

#11

I like the GARNIER Fructis products, but this colors chosen on this one don't really strike my fancy. The green on orange really excites the eye and makes me feel anxious, as if the letter forms are vibrating. Perhaps if they had chosen a different color it would not be as harsh on my eyes. The product font appears to be a geometric sans mixed with a Neo-Humanist sans. The geometric sans is used again for the DAMAGE ERASER and smaller fonts below the image.

#10

My roommate has a really cool metal sign on her wall of this ice cream cone. Although the font is very stylized on the ends of the letters, the origin of the font appears to be a traditional sans. The "a" has the signature ball terminal and a bit more of stroke contrasts. The "scoops" at the bottom is likely a Humanist sans and calligraphic in structure. I really like this one and feel like it works with the theme of the ice cream shop.

#9

The black fonts on the white rectangles against a jet black background really stand out to me on this one. The Smartfoods logo is a script font, seemingly hand-written in style, and the rest appears to be simple and clinical like that of a geometric sans. I'm not sure why they added a grey border around the Smartfood font, but it seems to add a little bit of character to the composition. Overall, I believe this works just fine.

#8

When I found this, I was rather disappointed at the various fonts used on this product. The GREAT VALUE logo is a geometric font, simple with closed apertures and square in shape, while the "Unsalted Peanuts" and "Dry Roast" are a humanistic serif. It's calligraphic with a moderate stroke contrast. "Dry Roast" is also italicized. The bottom fonts seem to be a geometric font. However, because the letters are outlined with another color on the edges, it almost appears to be a different font entirely. I believe this could have been done better and different color pallets could have been used.

#7

This nifty little magnet was on the fridge and I thought the fonts were pretty cute. It's a comic sans font and not usually appropriate for advertising. However, this is related to Dead Pool, an anti-super hero from the marvel comics. The Willson's logo is a script font, recognized by it's handwritten appearance. It's cartoony like the comic, so I believe this works very well.

#6

My roommate shared this wedding invitation with me that she received. The letter was very simple and a script font was chosen. The font appears rather flow-like and hand-written cursive appearance. I feel that a more legible script font could have been used, but it's not too bad.

#5

Another interesting piece my roommate showed to me. The "party" is in a script font (looks like hand written) and the rest is possibly an inscribed/engraved font. The leg of the R is straight and there is a strong contrast of thick and thin strokes within the letters. There are no terminals or spurs in the letters either. I like the brackets around "party" to create a focal point and visual interest. I think this composition works well.

#4

A childhood classic, I decided to find out what fonts were used for the Elmer's Glue logo. It appears to be a Neo-Grotesque Sans, most likely Helvetica. The strokes of the font are bold and are minimal, meaning they do not have ball points or varying strokes. The apertures are closed and have horizontal terminals. As for the "School Glue" and smaller fonts, they appear to be similar to that of comic sans. I believe the fonts work for this product because the logo title is solid in structure, but because the glue is commonly found in school, arts and crafts, and generally associated and used by children, the comic sans font is playful and attractive to their age group.

#3

My roommate had this sitting in her room and offered for me to examine the fonts. I like the idea the designer had in mind, but I do not feel like the composition is very successful. The font appears to be Traditional Serif, where the stroke is rather calligraphic and stroke contrast. It has bracketed serifs and bulbous terminals. The top part to each section is in normal font, while the underlying font is in italics. I believe if the designer had made the normal fonts the same size, rather than making the first letter slightly larger, the composition may have more success. The italicized words do not line up well with large letter and seem to hang off awkwardly. Also, because most of the italicized words are smaller than the normal fonts, the large italic "Peace" seems to stand out oddly. 

#2

As much as I love to use Strathmore products, the fonts on their covers are atrocious in my opinion. There are multiple different fonts (exceeding our regulated "2 fonts only") and makes the composition appear a bit disorganized. The fonts appear to be Rational serif, due to the ball terminals and the thick and thin stroke contrasts within the letters. Cold press and the smaller lettering are in italics of the rational serif, and almost appear to be a different font all together. The alternating colors of the fonts rather throw me off. I think if they had stayed with one or two maximum colors it would have done better for the composition. Also with the small image before Strathmore, it makes it feel as though it is not lined up with the rest of the text on the cover.

#1

 

When I examined the cover of my sketchbook, I was surprised by the slanted and overlapping fonts on the cover. I believe the font for "Art Book" and "Sketch, Esquisse, Croquis" are all Gothic Sans. They are an American variant of the Grotesque style, but smipler and more static in form. The x-height is usually large, has a low stroke contrast, and the width is condensed. It's very simple for its purpose of identifying the sketchbook for what it is. However, the ART font and their overlapping with BOOK appear off balance, slanted, and overall not helpful to the composition. I imagine a young or properly trained designer created this.