On a day out with roommates, this was one of the signs we spotted while exploring downtown Venice. I rather like the fonts they picked. It's simple and the important part is legible, and the two fonts seem to compliment each other. The larger text appears to be a traditional serif, seeming a bit calligraphic with bracketed serifs and bulbous terminals, and the smaller font is a script font, seeming more "hand-written" in style. However, it doesn't really "show" what the product they're advertising is. The shell is lovely and ties in with the font theme (the spiral of the shell goes with the script font), but doesn't really say "photography" to me. Perhaps if they had picked another image to correspond with it I may understand it better.
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