When I examined the cover of my sketchbook, I was surprised by the slanted and overlapping fonts on the cover. I believe the font for "Art Book" and "Sketch, Esquisse, Croquis" are all Gothic Sans. They are an American variant of the Grotesque style, but smipler and more static in form. The x-height is usually large, has a low stroke contrast, and the width is condensed. It's very simple for its purpose of identifying the sketchbook for what it is. However, the ART font and their overlapping with BOOK appear off balance, slanted, and overall not helpful to the composition. I imagine a young or properly trained designer created this.
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