The black fonts on the white rectangles against a jet black background really stand out to me on this one. The Smartfoods logo is a script font, seemingly hand-written in style, and the rest appears to be simple and clinical like that of a geometric sans. I'm not sure why they added a grey border around the Smartfood font, but it seems to add a little bit of character to the composition. Overall, I believe this works just fine.
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