A childhood classic, I decided to find out what fonts were used for the Elmer's Glue logo. It appears to be a Neo-Grotesque Sans, most likely Helvetica. The strokes of the font are bold and are minimal, meaning they do not have ball points or varying strokes. The apertures are closed and have horizontal terminals. As for the "School Glue" and smaller fonts, they appear to be similar to that of comic sans. I believe the fonts work for this product because the logo title is solid in structure, but because the glue is commonly found in school, arts and crafts, and generally associated and used by children, the comic sans font is playful and attractive to their age group.
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