Friday, September 12, 2014

#2


As much as I love to use Strathmore products, the fonts on their covers are atrocious in my opinion. There are multiple different fonts (exceeding our regulated "2 fonts only") and makes the composition appear a bit disorganized. The fonts appear to be Rational serif, due to the ball terminals and the thick and thin stroke contrasts within the letters. Cold press and the smaller lettering are in italics of the rational serif, and almost appear to be a different font all together. The alternating colors of the fonts rather throw me off. I think if they had stayed with one or two maximum colors it would have done better for the composition. Also with the small image before Strathmore, it makes it feel as though it is not lined up with the rest of the text on the cover.

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