What stuck out to me on the Fiber One Box was the use of multiple fonts. The O in "one" overlaps at the corner of the "i" and "b" of Fiber, also indicating the small space between the words and then the larger gap between "one" and "protein". The font of "Fiber" is believed to be a Neo-Humanist Sans, with the large x-height, open apertures, and lack of stroke contrast. The "One" font is possibly a contemporary serif with the low stroke contrast and open apertures, but is likely a bit stylized as well, especially on the O. And "protein" is a script font, seemingly hand-written with the connecting t,e, i, and n. I believe they could have made this a bit better and maybe stuck with two fonts instead of multiple and worked on proximity.
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