Saturday, September 13, 2014
#18
The Pandini's font has always bothered me, but it wasn't until my roommate and I sat down and actually examined it that we discovered just how bad it was. By our count, there are 8 different fonts used, not including the logo for Sodexo. Almost each and every letter on here is a different font, with the exception of the 2 n's. The "p" has been edited and stylized; the "a" appears to be a rational serif, with its ball terminal and varying stroke contrasts; the "d" and the "n's" are geometric sans, seeming static and square in shape, but the n's bear more weight and are possibly bolded; the first "i" is a script italisized; the second "i" is also possibly a geometric font, however, it is larger in height than the "n's" and therefore eluded to being a different font in comparision; and lastly, the "s" has been squished and manipulated. Because of the switch in fonts and sizes, spacing between the letters is not even, notably by the n, d, and italisized i. Also the P has a dip at the top of the letter form. Overall, I feel like the person who created this logo had little to no design training when they made this.
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